We don’t hide who we are. We don’t apologize for our desires. We decide what turns us on. Exploring different expressions of our sexuality opens us up to new, exciting experiences and higher levels of understanding.

Hustler Hollywood is part of an empire that was built by Larry Flynt, a man who was not ashamed of sex or afraid to push boundaries, a legend who fought for free speech at a time of legal sexual puritanism. Our stores pass on Larry’s message of free sexual expression by offering an upscale shopping experience in an elegant setting.


The first Hustler Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the Hustler reputation into an accessible lifestyle brand. From its inception, its goal has been to offer a sophisticated retail experience for the sexually curious to explore new forms of eroticism. With our wide selection of high quality lingerie, erotica, sex toys, and novelties, our stores encourage curiosity. The Hustler name has helped many overcome their hesitation by providing its customers with a wealth of information delivered by warm, helpful and open-minded staff members.

Our Stores

You might be brave enough to walk into our store but still suffer a blush when browsing the sections that really turn you on. Never fear, Hustler Hollywood is officially a judgement-free zone governed by knowledgeable and unbiased staff that can offer advice, tips and product suggestions. Education is our top priority. That’s why it’s important that our staff are trained directly by our trusted vendors to provide our customers with open, objective information and support.

We know that being sexy means being comfortable with who you are. That’s why we find sexy in all shapes and sizes, colors and creeds, lifestyles and identities. Our range of products reflects our understanding of this all-encompassing definition.

Hustler Community

Want to get involved, have some fun and meet new people? Come to one of our events! Our stores host events, pleasure parties, game nights and more! Sign up for our newsletter and never miss an event. Crank up the heat on your date night and bring that special someone to one of our locations to discover the many sexy products we carry for couples. Hustler Hollywood carries everything you need to fulfill your naughty desires and expand your horizons.