Looking for Frederick’s of Hollywood? Try Lingerie at HUSTLER® Hollywood

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For decades, Frederick's of Hollywood provided customers with high-quality lingerie in a variety of styles. Now that the company’s closed its doors, however, you may be looking for a different place to get the same styles and quality of lingerie that you’ve come to know and love. Here’s the rundown on Frederick's of Hollywood and where you can go for comparable lingerie now that it’s gone.

What Was Frederick’s of Hollywood?

Frederick's of Hollywood, which was well-loved by lingerie connoisseurs across the United States, was founded in 1947 by Frederick Mellinger, who actually invented the push-up bra. It should come as no surprise, then, that it was massively successful. In fact, until the 1980s, when it was overtaken by Victoria’s Secret, the company was the leading retailer of lingerie in America. With that knowledge behind it and a variety of fun, sexy new styles in front of it, Frederick's of Hollywood continued to make an impact on the world of United States lingerie until 2015, when it filed for bankruptcy.

Although the company definitely had an impact on everyday customers, its cultural impact was just as significant. Even if you think you haven’t heard of Frederick's of Hollywood, you’ve probably seen a cultural icon wearing one of its pieces. Bettie Page, the 1950s pinup icon that was at the forefront of the pinup movement, often wore lingerie from Frederick's of Hollywood. It’s also had models such as Rita Hayworth, Pamela Anderson, and Dita Von Teese, among countless others. The Frederick's of Hollywood look was extremely culturally significant, and even though it doesn’t have the same physical reach anymore, your ideal lingerie styles are probably impacted by it.

Are There Any Frederick’s of Hollywood Stores Still Open?

Unfortunately, when Frederick's of Hollywood filed for bankruptcy, it closed 93 retail stores across the country. That meant the traditional Frederick's of Hollywood look was all but lost to the public. Later, it was acquired by Authentic Brands Group and relaunched as an exclusively online store, which means you can still get a small number of those styles on the company’s website if you’re still interested. However, the company hasn’t expressed any interest in returning to retail stores.

If you love Frederick's of Hollywood, you can only buy it nowadays at its online store. It doesn’t have quite as much of the original charm; it’s mostly just a similar lingerie company that holds the Frederick's of Hollywood branding. Still, true to its founder’s vision, there are a number of styles that may interest you if you were a die-hard Frederick's of Hollywood fan before it declared bankruptcy. It’s also constantly creating new styles based around current trends, so if you find yourself interested, it may be worth it for you to check out the website.

Where Can I Get Great Lingerie Now, Including Great Push-Up Bras?

The all-important question now is, where can you get the same quality of lingerie that you used to get from Frederick's of Hollywood? If you’re looking for incredible lingerie, including stunning push-up bras for all figures, HUSTLER® Hollywood is the place to go. Not only can you find the lingerie you love on the HUSTLER® Hollywood website, but you can also find it in a variety of physical stores across the country, which makes it even easier for you to make sure you’ll love the styles before you purchase them.

At HUSTLER® Hollywood, you can choose from a variety of lingerie styles and types. That includes mix-and-match bras and panties, fetish lingerie styles, bedroom costumes, and even dresses that can play a part in the bedroom and outside of it. Plus, HUSTLER® Hollywood goes even further with gorgeous shoes and high heels, wigs that will totally change the way you look, and pasties for a little bit of an extra touch. No matter what you prefer to wear in the bedroom or out on the town, HUSTLER® Hollywood has something that you can use to achieve it.


Lots of Frederick's of Hollywood fans were devastated to hear the news that the brand was closing its doors. It’s always sad to lose a cultural fashion icon, but you can fill that void with HUSTLER® Hollywood’s styles and lingerie variety. It doesn’t matter what you used to love to buy from Frederick's of Hollywood. You can buy similar high-quality lingerie at HUSTLER® Hollywood. Plus, you can pick up a few extras to really surprise your partner tonight.